Sunday, September 15, 2013

Obama and Syria.

The more I read about the Syria conflict the more the public relations side of me itches. Politics is fascinating to me, so I keep thinking about how the PR professionals in the white house are dealing with such a huge situation. Imagine being in charge of the most important person in the country. He has the capability to change millions of lives with one decision and he is about to lead an attack on another country. What do you do? How do you tell the public what is going on without inducing panic? First thing that I thought about is how careful his PR professionals have to be with their words. They have to select each and every word so carefully. It is the art of crisis management. Making sure everything you are sending out cannot be taken out of context is extremely important especially in this situation. The information The White House is sending out is read by millions and criticized by even more. They have to get it right the first time.The second thing that came to my mind is the high demand for information. Every reporter, soccer mom and CEO is on the edge of their seats just waiting to hear the final decision on the attack in Syria. They all have millions of questions that they want answered right away. Are we sending in troops? Are we going to war? What happens if they retaliate? These questions cannot go unanswered, but how is the white house sorting through the relevant and irrelevant ones? How is the white house responding? Of course, Obama addresses the nation with as many answers as he can give, but not everyone gets the information they need. Millions of people are sending emails and letters with some important questions that won't get answered. How are they suppose to deal with that? This is why politics amazes me. There are so many things you have to think of and people you have to deal with that its almost impossible to do it alone. I truly think that people that deal in politics have a natural calling to the field. You are either born with the gift or you are not. You need a strong will and skin as tough as nails. You have to be crazy organized and willing to work all hours of the day. It definitely is not a 9-5 job. Getting experience in politics is a great skill builder, but I don't think I could make my career in politics. Lets just say, I am way too emotional for all that.

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